The more digital the business world becomes the greater the demand for SEO and related marketing services. Since 2017, the market for SEO consultants in the United States has been growing by about 17.8% each year on average. This industry now has enough demand to generate over $77 billion in revenue every year.
As impressive as this growth rate is, we might see even more businesses seeking out SEO services in the years to come. It is becoming more difficult for businesses to show up on the front page of search engines without expert help.
There are many signs that can indicate that a business would benefit from hiring SEO services. However many of these signs you see in your business today, there is a good chance that you will see more of them show up as the years go by. So how can you know if your business needs SEO services to help it achieve its next level of growth?
Read on to learn all about the top ways to know if hiring SEO services is the right move for your business!
1. Your Search Engine Optimization Efforts Are Failing
These days, the SEO game is more complicated than ever. The good news is that there is also more quality information about how to do your own SEO than ever before.
In the past, many businesses have managed to achieve reasonable SEO success by learning only a little bit about the field. However, as SEO competition becomes stiffer, it is becoming harder to achieve SEO success without professional help.
If you have noticed that your past SEO work is no longer enough to help you achieve organic traffic, then you may need to turn to expert SEO services that can help you enhance your website’s search engine optimization.
2. You Need Help With SEO Content Generation
More business owners are realizing how effective different types of SEO content generation can be. Business leaders tend to be experts in their industry. They know what questions their customers have and how to answer them.
This provides them with exactly the knowledge they need to create interesting content that potential customers will want to read. However, even the best knowledge will not attract new customers if no one ever gets to read it.
To achieve the best results, you may want to combine your industry insights with the SEO expertise of professional digital marketing services.
They can help you come up with a plan to create powerful content that will help you build up a larger online following. Once you have people coming to you for a greater understanding of your industry, it is inevitable that many of them will turn into customers.
This is also a powerful way to help you enhance your brand. Quality SEO content helps your brand give an impression of authority and expertise.
3. You Can’t Find Your Business Online
Some business owners are unsure about how to tell how good or bad their current SEO is. However, there is a simple test you can run to find out if your SEO is achieving the results you want.
Try to find your business online by typing in some generic search terms relevant to your industry. Unless you have excellent SEO, there is a good chance that you will not be able to find your business right away.
You can follow up by adding search terms that are more and more relevant to your specific business. Depending on the quality of your SEO, you might have to go as far as typing in your business name before it finally shows up on the search engine front page.
If this describes your situation, then you are in need of an SEO boost from professional services.
As you try out this test, remember to use an incognito browser or borrow someone else’s device. If you have visited your website on your device before, that can make it show up on search engine results even if it does not show up for other people.
Another tip if searching from a mobile device is to drive 2 – 5 miles away from your business before you search. Searches are location based, and many business owners think they’re doing great because they do their searches from the business location. You might be amazed what a difference just getting a few blocks away can make in search results.
4. Your SEO Marketing Knowledge Is Limited
Many people spend years learning about how to achieve great SEO results. However, most business owners do not have the time to become SEO experts. The more limited your SEO knowledge is, the higher the chance you will need to outsource your SEO to a service.
In todays digital world it is essential that you have a reasonable quality of SEO to help you establish an online presence. If you don’t have the knowledge to achieve that yourself, working together with SEO services can be the best solution.
5. You Are Distracted by Other Business Concerns
In other cases, you might have the ability to achieve great SEO results on your own. However, you may be preoccupied with more urgent business matters. If you don’t have the time to get your website SEO where you want it, then that can be a sign that you should find a great SEO company to help you.
6. You’re Spending Extra on Digital Marketing Efforts
One of the greatest things about SEO is that it provides efficient results. Once you have improved your website SEO, it will continue to attract new customers for months or even years to come.
However, if you don’t have great SEO, you will need to spend more on other forms of digital marketing. If your digital marketing budget is getting bigger than you would like, that can be an important sign that you could achieve great results at a lower price by investing in powerful SEO.
7. You Depend on Your SEO Success
The more you depend on organic traffic to your website, the more vital it is that you continue to reach new customers through search engines. If you let your SEO stagnate, then your business may start to lose a big chunk of its ability to attract new customers.
8. Your Site Visitors Are Leaving Early
Sometimes, people visit a website only to decide that it is taking too long to load and go elsewhere. This is called bouncing off of a website. If this is happening to your business website a lot, it can be a sign that you need SEO services to help you design a website that will draw visitors in faster and keep them interested in what your website has to offer.
9. You Haven’t Analyzed Your SEO Performance
On the other hand, you may not have a detailed understanding of how well your SEO is performing or not. If you haven’t been studying your SEO performance, it is likely that it is not at the right level for your future business growth. Creating effective SEO requires improving your website, analyzing the results, and then making further improvements based on how people are responding.
10. You Have a Haphazard SEO Strategy
There are a lot of tips and tricks out there that can help you boost your SEO. However, individual tricks are no match for a well-considered plan. If you haven’t built powerful SEO using a careful plan, then your business may benefit a lot from the health of professional SEO services.
The right SEO company can assess the strong points of your website SEO and help you lean into them while also shoring up its weak points.
11. You’ve Never Worked With an SEO Agency Before
If you have never worked with an SEO service or professional before, you may not realize how much value you are leaving on the table. As helpful as it can be to hear about how powerful SEO services can be, that is no substitute for seeing them in action for yourself.
On top of that, if you have never worked with an SEO agency before, there is probably a lot of low-hanging fruit you could pluck by partnering with the right company.
12. You Want to Aim At Bigger Growth
At the end of the day, the only requirement for hiring SEO services is that you want to achieve greater business growth. No business website has perfect SEO, so there is always something that can be improved to help you get your product or service in front of the eyes of new customers.
Know When to Hire Business SEO Services
We hope that learning about the signs that you might need to hire business SEO services has been helpful to you. As time goes by, it is going to get harder and harder to maintain a strong presence on search engine results. The right SEO services can be the key you need to continue to stand out from your competitors and achieve business growth.
To learn more about how you can find the right SEO services for your business, reach out and get in touch with us here at any time!