Nearly everything today starts with a search inquiry on Google. Data shows 92.63 percent of global searches occur on Google every day. This is good news for businesses looking to take advantage of Google’s reach.
In 2021, the Google My Business platform changed its name to Google Business Profile. The reason for this was an act of re-branding paired with new access options and support changes. Google did this in an effort to better serve the way businesses are featured and represented on its platform.
Having an agency to help you maintain your Google Business Profile management is vital. Don’t believe us? Then keep reading below for 13 reasons you should hire a Google Business Profile management agency.
13. Saves Time and Resources
Running a business is stressful enough as it is. There are so many elements of your day-to-day working life you need to account for. If you’re not sure how to effectively handle your Google Business Profile, then you’re wasting your precious time and resources with little to show for it.
That’s why a Google Business Profile management agency is beneficial. From scalability, as your business grows to keep up with Google’s ever-changing features and algorithms, your Google Business Profile will be in the best hands. They can take this stress off of you so you can focus on more important matters.
12. Builds Business Brand Consistency
Consistency is everything in the business world. Potential customers want to see authenticity and consistent branding. This helps build up trust and loyalty over time.
Your Google Business Profile is the best place to show customers what your business or your brand is all about. Having consistent branding demonstrates care and attention to detail. This includes elements like your logo, your values, and your brand’s voice in messaging.
Having consistent branding can increase revenue by as much as 33%. Hiring a Google Business Profile management agency can ensure that your business’s branding is always consistent.
11. Tracks Google Business Reviews
Reviews can easily make or break a business. Good reviews show your business favorably while bad reviews can sour the opinions of other customers on your business. Managing these reviews on your own can be a time-consuming and tedious process.
Google Business Profile management helps you track and supervise these reviews. They can encourage positive reviews from customers and provide reputation management for the bad ones.
Even if your business does get a bad review now and then, it’s not the end of the world. Having a Google Business Profile manager to address these reviews shows you care about your customers.
10. Maintains Accurate Information
Based on Google data, a customer is 2.7 times more likely to consider a business credible if a complete profile is found on Maps or Google Search. In addition, if a business has a complete Google Business Profile, consumers are 50% more likely to consider purchasing and 70% more likely to consider visiting the business.
A completed Google Business Profile is also an accurate one. It is imperative to update your information such as your website, operating hours, and location. Missing or incorrect information can put potential customers off.
Professional Google Business Profile management is essential for keeping your business profile up-to-date.
9. Optimizes Local Business SEO
SEO is a powerful tool for website design, but it doesn’t stop there. With SEO services, a simple search with the right keywords can boost your business’s ranking in search results.
A local business especially can benefit from professional Google Business Profile management. A Google My Business agency has the skills and expertise to ensure your Google Business Profile is optimized for SEO.
A professional Google Business Profile agency can use SEO to optimize attributes of your profile like its description, captions on company photos, and other elements. This, in turn, can increase your visibility in local searches for customers in your area.
8. Ensures Relevant Keyword Selection
Keywords are a big part of any SEO strategy. However, you need to make certain these keywords are not only relevant to your chosen industry but also provide maximum impact for Google search results. Overstuffing your website or your Google Business Profile with keywords in an attempt to game the system can get you flagged or penalized by Google’s algorithms.
Keyword usage must be done smartly and strategically. A Google Business Profile management agency is well-versed in the art of keyword selection. This will ensure you achieve optimum and organic search result rankings.
7. Provides In-Depth Data Analysis
Your Google Business Profile offers you a wealth of data and information relating to your business. Not only does it show how your Business profile is doing, but it also collects data from your connected websites and apps.
A trained agency in Google Business Profile management can view the info relating to your profile’s search performance. This helps them see key details such as such as how consumers search for your brand or what SEO keywords are being most utilized.
If there are any areas where your Google Business Profile could stand for some improvement, they can adjust their strategy accordingly.
6. Improves Viewability on Mobile Devices
Smartphones play a huge role in modern-day digital marketing. With the average person spending between 3-5 hours per day on their smartphones and tablets, you want to ensure your Google Business Profile is viewable from these devices as well. This means company photos, reviews, and contact information should be easy to view on multiple screen sizes.
With Google Business Profile management, a professional agency understands the importance of viewability on these devices. They can expertly scale your profile photos, videos, and other details so that they always look their best no matter how they’re viewed.
5. Allows for Cost-Effective Solutions
While there is still a cost associated with hiring a Google Business Profile management agency, the time and stress saved can be well worth it. Outsourcing your profile management needs to a Google Business Profile manager is also more affordable than training and maintaining in-house staff for the same job.
A professional agency has access to tools and other resources as part of its service package. If you attempt to manage your Google Business Profile on your own, you would likely have to pay out-of-pocket for these resources and tools. This can be costly and may still not produce the same desired results.
4. Bolsters Customer Connections
A Google Business Profile already has the reputation of Google built in. Customers who see a business with a Google Business Profile will trust that it is reliable, especially one that utilizes Google Business Reviews. They understand other customers have viewed this profile and have vetted the business already.
With the help of a Google Business Profile management agency, you can tap into this existing system. You’ll have a system for reviews, media, and important business information to further bolster your customer connection.
3. Enhances Your Online Presence
These days, having a robust online presence is just as important, if not more, than your business’s in-person one. Consumers enjoy having a brand that is interactive and makes an effort to actively engage with its target consumer base.
Utilizing areas of your Google Business Profile like the Questions and Answers section is a great way to enhance your online presence. It lets you tap into your customers’ most commonly asked questions and pain points. By using a Google Business Profile manager to provide answers to these questions on your Google Business Profile, you’re going the extra mile to connect with them.
2. Offers a Competitive Edge
In the digital era, standing out from the competition is even more important. You need every advantage you can get to stay on top. Hiring a Google Business Profile agency ensures you will always have the right tools and resources available to get the best results for your business.
A Google Business Profile agency can even track the activity of your competitors to see where they are succeeding. They can use this information to adjust your current strategy.
From Google rankings to SEO services and more, a professional agency does whatever it takes to help you maintain your competitive edge.
1. Delivers Engaging Content Updates
Your Google Business Profile is a source of information for your current and potential customers. It’s important that you keep it regularly updated with content like special events and promotions. Use photos and videos to create a sense of FOMO to get customers interested.
If your business is a restaurant or other food-based business, you can post new menu updates and company photos of the menu items featured. A professional Google Business Profile management agency can handle these updates for you, so you can easily keep customers engaged and updated without missing a beat.
Supercharge Your Google Business Profile Management with Ten Peaks Media Today
Your Google Business Profile can have a significant effect on your business’s reach. Hiring a Google Business Profile management agency is a smart choice. A professional agency expertly handles running and updating your profile while you’re free to handle other important aspects of running your business.
Ten Peaks Media is your source for high-quality and full-service marketing and advertising. We do it all, from Google Business Profiles to website design and more. We have two locations to serve you in Boerne, TX and in Colorado Springs, CO.
Ready to discuss your digital marketing needs? Contact us today for a free consultation.