These days, few people use the Yellow Pages to find a business that sells what they’re looking for. Instead, they perform a simple Google search. A Google search will return a list of business options, usually in the form of a Google Business Profile (formally known as a Google My Business profile).
Google Business Profiles list pertinent information about a company, including its location, contact details, services, and prior customer reviews. A comprehensive business profile on Google can go a long way toward attracting new clients to your organization.
Follow these Google Business Profile optimization tips to ensure your company reaps the benefits of its profile.
1. Complete Every Section of Your Profile
You should fill out every part of your business profile. Google ranks business profiles according to the relevance of a user’s search, so the more information you provide, the more likely your business will appear at the top of the list. Ensure your contact and location information is current and include your business hours.
Google’s algorithm looks for inconsistencies between your business profile, social media accounts, and website. Make sure each platform includes the same information to avoid an unnecessary penalty from Google.
2. Make Use of the Q&A Section
Every Google Business profile has a Q&A section, but many companies don’t fill it out. The Q&A section helps you address some of your organization’s most common inquiries. It can be a tremendous source of value for someone unfamiliar with your company.
Ideally, you should include at least five questions in the Q&A section and answer them thoroughly.
To create your list of questions, think as a new customer would. For instance, if you own a restaurant, you may have vegan or vegetarian clients. Including a question and answer discussing your menu options catering to vegans and vegetarians would benefit your customers.
3. Post Lots of Helpful Photos
People are visual creatures, and seeing photos of your business and the products you sell can be a big selling point for your company.
For instance, if you’re in the home improvement business, you might include before and after photos of some of your top projects. Customers who view your images will see your work’s quality and contact you if they have a project you can help with.
4. Encourage Clients to Review Your Business
Reviews are a primary factor customers consider when deciding whether to visit your business or a competitor. Businesses with no reviews, or just a handful, or less likely to attract clients than another company with dozens or hundreds of testimonials.
If you don’t have many reviews on your Google Business profile, ask your clients to leave one whenever you make a sale. Most people are willing to spend a few minutes on a review to support a business, especially if you provide them with excellent service.
Optimize Your Google Business Profile with Ten Peaks Media
At Ten Peaks Media, we understand how important bringing new customers to your business is. Our Google Business Profile optimization services will ensure your profile showcases what you have to offer your clients. To get started with us, book a call today!