About 38% of consumers will stop interacting with a website that’s poorly designed. Another 38.5% judge a business based on a glance at the company’s website.
Poor online user experiences drive almost 50% of visitors to choose competitors instead, too.
If you’re neglecting your company’s website, consider hiring a website design company this year. With their help, you can start appealing to your target audience. You could have an easier time attracting visitors, establishing your credibility, and generating online sales as a result.
Not convinced? Read on to discover nine reasons to hire a professional website design company today!
1. Real Research
In order to make an effective website that appeals to your ideal customers, you first need to gather research. Otherwise, you might not make design choices with your audience in mind.
An experienced website design company can gather this research for you. They can determine who your customers are and what they care about. Then, they can make web design choices based on your customers’ preferences.
Personalizing your website with your audience in mind can help you generate more leads. Your customers will recognize you care about their needs. They might feel more inclined to choose your brand over a competitor as a result.
2. A Better User Experience
Nearly 90% of consumers won’t return to a website after a bad user experience. Meanwhile, 70% of online businesses fail due to bad usability.
Only 55% of companies, however, conduct any form of user experience research.
If you’re neglecting the user experience on your website, visitors might leave without exploring other pages. Each time someone leaves, your bounce rate will increase. A high bounce rate can hurt your organic rankings on search engines like Google.
Lower rankings will make it more difficult for future customers to find your business online.
Look for a website design company that understands user experience design trends. They can help you make a website that’s attractive and easy to use.
Improving the user experience on your website can benefit your search engine optimization (SEO) and pay-per-click (PPC) advertising efforts.
3. Stronger SEO
SEO can help your website rank higher on search engines. Higher rankings will help you generate:
- Brand visibility, awareness, and recognition
- Website traffic
- Leads and sales
- Quality backlinks
- Brand trust, loyalty, and credibility
- A higher ROI
Your website design can impact your SEO efforts.
For example, Google uses mobile-first indexing, reviewing the mobile version of your website first when determining rankings. If your website isn’t mobile optimized, your competitors might appear ahead of you on search result pages. Your would-be customers might visit a competitor’s website before looking at yours.
Look for a web design and development agency that also offers SEO services. They can design your site with SEO in mind. Then, you can use both digital marketing strategies to help your business grow.
4. Keep Up With Trends
If you’re behind the latest web design trends, your site could look old and outdated. Consumers might think your entire business is behind the times. They might question your credibility as a result.
Look for a website design agency that keeps up with the latest design trends. They’ll ensure you remain relevant.
They could help you appeal to your target audience by helping you get leagues ahead of your competitors, too.
5. Build Trust and Authority
Your website’s design has a 75% influence on your credibility. Consumers will make conclusions about your legitimacy just by glancing at your site.
In fact, nearly 50% of consumers say a website’s design is the number one factor they use to determine a company’s credibility. Without credibility, people won’t start shopping from your store. Instead, people will start leaving your website without exploring your content.
Remember, your bounce rate could increase, causing your organic search engine rankings to drop. You might struggle to generate website traffic and brand trust in the future without strong rankings.
Before that can happen, work with a professional website design company. They can help you establish your credibility through your website design.
Professional web design services can make a small business look like a competitor within the industry. You can establish your credibility through your design and elements like customer testimonials. Establishing your credibility in the industry could encourage more people to trust your brand.
In fact, 85% of customers trust online reviews as much as personal recommendations from friends. A few small changes to your site—from adding testimonials to thought-provoking blog posts—can help you establish your credibility.
You could even become a thought leader in your industry, which can help more customers trust you as a go-to resource.
Generating brand trust can help you encourage brand loyalty in time. As you attract repeat customers, you’ll generate repeat sales, too. Your ROI could improve, enabling your business to grow long-term!
Don’t let an ugly, unappealing website hurt your business. Instead, consider requesting professional website design services this year. With help, you can create a wow-worthy website that can help your business reach the big leagues.
6. Experience and Expertise
It’s sometimes difficult to make informed design choices if you lack years of web design and development experience. You might make design choices that can make your website look old and outdated, too. Remember, your website’s appearance can impact your credibility, costing you potential customers.
Instead of going the DIY route, trust your web design company. You can leverage their years of hands-on experience in the industry. Leveraging their experience and expertise can help you make more informed design choices.
Talk to your design team about the shortcomings you’ve experienced in the past.
For example, maybe people leave your site without exploring your content. Maybe they’re struggling to navigate or the content is hard to read.
They can help you appeal to the latest design trends while ensuring your website appeals to your ideal customers. Leveraging their expertise can help you make smarter decisions that will turn your website into an effective tool for marketing your business.
7. Generate More Conversions
Improving your website’s design and development can help you generate more conversions.
For starters, you’ll have an easier time improving your organic search engine rankings. Remember, higher rankings can help you generate more website traffic. Attracting more people to your website can help you generate more leads and sales.
Improving your website can make it easier for consumers to learn about your business, too.
You can highlight the benefits and features your products and services offer. You can help consumers determine your unique value proposition, too. You’ll have an easier time standing apart from competitors within your niche as a result.
Once consumers recognize your experience, expertise, and unique value, they might decide to give your brand a try.
Meanwhile, updating your website can allow you to maximize your website for conversions.
For example, you can add an eye-catching button on the navigation bar to encourage immediate conversions. You can simplify your forms to ensure they’re easy to complete. You can also add a chatbot to your website or a pop-up to encourage conversions before visitors leave.
Otherwise, you can add lead magnets to your pages to encourage more people to provide their emails.
With help from an experienced website design company, you can find new opportunities to convert visitors into leads or sales. Your ROI will rise, allowing your business to grow.
8. Save Time and Money
Trying to build a website on your own can become time-consuming and messy. That’s time you could dedicate to growing your business or helping customers instead. Meanwhile, you could waste money on ineffective builders or plugins.
Instead of wasting valuable time and money, invest in professional website design services this year.
Choosing an experienced design team can help you strengthen your website, turning it into a marketing machine. You can use your website to communicate your value, expertise, and years of experience in your industry. A strong website can help you generate high-quality leads, which will boost your ROI.
Instead of wasting money, you can use your website to make money, allowing you to grow.
9. Strengthen Your Entire Strategy
Your website will act as the foundation of every digital marketing strategy you plan in the future.
For example, your website will house your unique blog content. You can use blogging to boost your organic SEO rankings.
Google also looks at your landing page experience when determining your PPC advertising quality scores. Low quality scores can make your cost-per-click more expensive. You might lose valuable ad positions, too.
Improving your website can benefit your SEO, PPC, email, and social media marketing strategies. You can create a cohesive, omnichannel marketing strategy to appeal to new customers.
Creating a cohesive strategy could help you generate more sales and a better ROI.
Wow-Worthy Websites: Hire a Website Design Company Today
Don’t let your old website hurt your digital marketing strategy. Instead, consider hiring a website design company this year. With help from an experienced team, you can turn your website into a marketing machine.
Start creating a website with help from an experienced team today.
Eager to turn your website dreams into a reality? We can help.
Contact us to get started today.