Questions asked by real Boerne business owners during a social media breakout at the 2019 Boerne Business Conference.
Earlier this year I had the honor of being a keynote speaker to over 100 women at the HCWIB (Hill Country Women in Business). As a guest of Laurie Broesche and the Boerne Chamber, this event was one of the highlights of my year. Why you ask? When you have a large gathering like this and the first one or two questions break the ice, you really get to hear from people’s hearts as to what keeps them up at night with regards to growing and sustaining their business.
So, when we attended this year’s Boerne Business Conference, it was fun to be a fly on the wall during the social media class breakout to hear what questions would arise on one of the hottest topics in marketing.
Question 1: How can I integrate all my social media sites?
Great question! One of the most time consuming tasks for any business is bouncing back and forth between dashboards trying to make the most sense of incoming data. Is the ad working or not? Am I getting likes? Are people responding positively or negatively? Did I respond to that comment?
It is maddening…until now. Earlier this year we debuted a new social media management platform for all of our clients. This plug and play dashboard will integrate ALL of your social media sites plus your blog plus your analytics into one simple-to-use dashboard. Meaning you no longer need to bounce between Facebook and your computer – your phone and Twitter. The dashboard allows for real-time, live results…and the best part is you can schedule posts, comment, view analytics and so much more – all from one place! Our dashboard even allows you to schedule posts to your Instagram business account.
Question 2: How can I measure success?
You must ask yourself – what does your business define as success? Here is one example to put this question into perspective. One of our local golf courses hosted a 4-person themed golf tournament earlier this summer. Their goal and what they perceived as success, was to sale out the event, which would mean 140 golfers.