Understanding Local Search Marketing In San Antonio, TX
Local Search Looks Easy
"Success is never accidental" - Jack Dorsey While it may look easy to sit on top of local search results in your local market, anyone who holds that position has done a lot of consistent work behind the scenes to attain that spot.
What Is Local SEO (Local Search Marketing)?
Can't I Just Sit Up My Google My Business Page and Be Done?
How Do I Do Local SEO?
It is important to have a consistent brand look and message. You want your brand to reflect on the excellence of your business and your brand personality. Your brand should differentiate you from your competitors.
Once your set, we recommend the following as priorities to begin your quest for that top position in local search results.
Google My Business Page
Google lets you engage with customers for free. Your first step is to set up your Google My Business page. Make sure to take advantage of all Google has to offer. Make sure your business profile is complete and optimized, then develop a consistent strategy to add images and SEO optimized posts once per week.
Google displays the local 3-Pack of Google Maps before organic results across all devices. The Maps Pack appears on first-page search results, making the local pack the most frequently displayed search result feature available. The first, second, and third results in the Google 3-pack receive 24.48%, 13.81%, and 9.5% of clicks respectively, for a combined total of 47.79% of clicks, according to Advanced Web Ranking.
Additionally, from July 2018 - July 2019, Google has maintained 92.18% of all search traffic. The 3-Pack is also designed to appear as the first page in search results for someone doing a local search on a smartphone.
Citations and local links are a crucial source of backlinks and are a local search ranking factor. Care needs to be taken to list in directories with authority and avoid "trash" directories intended to be a shortcut to back-links. Where you are listed matters!
Reputation and Review Monitoring
In today's connected society, it is more important than ever to launch a program to encourage and increase online reviews and monitor and respond to customer feedback from all sites to ensure you are actively engaged in your reputation management.
Customers don't care about catchy taglines. They care about great service and experiences. When businesses make their customers happy, their customers do their marketing for them.
Happy clients are the most powerful and untapped source of referrals and revenue. Great, consistent reviews are your best way to increase your presence in search engines and grow more leads and business.
Every business should have a review generation plan. You cannot afford to sit back and hope your customers give you great reviews. You must actively generate positive reviews from your customers.
Without quality content, you have little chance to be found by search engines like google or show up in search rankings. Google algorithms look for SEO friendly formatting. Content that is unique to your site should be created with the user experience in mind.
You cannot fool Google by stuffing irrelevant keywords into your content. It must be relevant to your reader and your titles must match the content. The success of your website depends on quality content that is fresh and relevant.
Have an active blog strategy. Every piece of content you post is permanent. If you are posting fresh content so that search engines continue to crawl your site, you are creating long-term value for your brand. It is more important than ever to have a content strategy in place to stay competitive.
As can be seen in the attached graphic, there are many other factors that contribute to climbing to that number 1 spot on Google Maps or Google Search. Ensuring you have a strategic plan to consistently perform in the four areas above will give you a great start.
If you're not sure where or how to start, or you have questions, call us. Let's start something great together!
WORK WITH US:
Text or Call: 830-388-8110
Headquarters: 1580 South Main Street, Boerne, Texas 78006
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ABOUT TEN PEAKS MEDIA
Ten Peaks Media is a full-service, award-winning advertising and consulting agency. Founded in 2006, our Mission is to steward our clients' brands to make strong connections with their perfect customers. Our core competencies include Branding, Digital Marketing, Graphic Design, Google and Local Search, Paid Media, Photography, Videography, and Website Design.