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Understanding Local Search Marketing In San Antonio, TX

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Local Search Looks Easy

"Success is never accidental" - Jack Dorsey While it may look easy to sit on top of local search results in your local market, anyone who holds that position has done a lot of consistent work behind the scenes to attain that spot.

What Is Local SEO (Local Search Marketing)?

Local search marketing (local SEO) is anything you do to promote a brick-and-mortar business on the web. The goal is for local shoppers or clients to be able to find your business when they are looking for products and services you provide.

Can't I Just Sit Up My Google My Business Page and Be Done?

This is not a one-and-done marketing method, and you must apply a unique set of strategic techniques and skills to increase your visibility on the Internet, your authority in the marketplace, and your reputation in the market.

How Do I Do Local SEO?

Make sure your website, brand identity, and logo represent the message you want to send to the public about your company or service. Your brand identity is what sets you apart from the competition and gives you a unique identity in your market space. Optimizing your website is the first step to move up the search engine results page.

It is important to have a consistent brand look and message. You want your brand to reflect on the excellence of your business and your brand personality. Your brand should differentiate you from your competitors.

Once your set, we recommend the following as priorities to begin your quest for that top position in local search results.

Google My Business Page

Google lets you engage with customers for free. Your first step is to set up your Google My Business page. Make sure to take advantage of all Google has to offer. Make sure your business profile is complete and optimized, then develop a consistent strategy to add images and SEO optimized posts once per week.

Google displays the local 3-Pack of Google Maps before organic results across all devices. The Maps Pack appears on first-page search results, making the local pack the most frequently displayed search result feature available. The first, second, and third results in the Google 3-pack receive 24.48%, 13.81%, and 9.5% of clicks respectively, for a combined total of 47.79% of clicks, according to Advanced Web Ranking.

Additionally, from July 2018 - July 2019, Google has maintained 92.18% of all search traffic. The 3-Pack is also designed to appear as the first page in search results for someone doing a local search on a smartphone.

Local Citations

A local citation, or local listings, is any online mention of the name, address, and phone number of a local business. Business Citations refer to your company description that may appear in business listings such as Yelp, 2FindLocal, Trip Advisor or Yellow Pages, and other local directories and map search apps. This is one of the best places to add keywords, services, products, optimized images and ensure a positive portrayal of your business to the local community.

Citations and local links are a crucial source of backlinks and are a local search ranking factor. Care needs to be taken to list in directories with authority and avoid "trash" directories intended to be a shortcut to back-links. Where you are listed matters!

Reputation and Review Monitoring

Receiving consistent reviews from your customers as well as responding to those reviews are 2 of the mail components Google uses in determining your local authority score. Many businesses do not realize the importance of reviews and responses to Google and to potential customers.

In today's connected society, it is more important than ever to launch a program to encourage and increase online reviews and monitor and respond to customer feedback from all sites to ensure you are actively engaged in your reputation management.

Customers don't care about catchy taglines. They care about great service and experiences. When businesses make their customers happy, their customers do their marketing for them.

Happy clients are the most powerful and untapped source of referrals and revenue. Great, consistent reviews are your best way to increase your presence in search engines and grow more leads and business.

Every business should have a review generation plan. You cannot afford to sit back and hope your customers give you great reviews. You must actively generate positive reviews from your customers.

Content Marketing

Without quality content, you have little chance to be found by search engines like google or show up in search rankings. Google algorithms look for SEO friendly formatting. Content that is unique to your site should be created with the user experience in mind.

You cannot fool Google by stuffing irrelevant keywords into your content. It must be relevant to your reader and your titles must match the content. The success of your website depends on quality content that is fresh and relevant.

Have an active blog strategy. Every piece of content you post is permanent. If you are posting fresh content so that search engines continue to crawl your site, you are creating long-term value for your brand. It is more important than ever to have a content strategy in place to stay competitive.

As can be seen in the attached graphic, there are many other factors that contribute to climbing to that number 1 spot on Google Maps or Google Search. Ensuring you have a strategic plan to consistently perform in the four areas above will give you a great start.

If you're not sure where or how to start, or you have questions, call us. Let's start something great together!

WORK WITH US:

Contact: josh@tenpeaksmedia.com

Text or Call: 830-388-8110

Headquarters: 1580 South Main Street, Boerne, Texas 78006

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ABOUT TEN PEAKS MEDIA

Ten Peaks Media is a full-service, award-winning advertising and consulting agency. Founded in 2006, our Mission is to steward our clients' brands to make strong connections with their perfect customers. Our core competencies include Branding, Digital Marketing, Graphic Design, Google and Local Search, Paid Media, Photography, Videography, and Website Design.

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Monday, 17 May 2021

10 Peaks Media
1580 South Main Street
Boerne, TX 78006