Why should your business invest in SEO?
Search Engine Optimization (Commonly referred to as SEO)
CASE STUDY: Colorado Dermatology Institute
One of the top dermatologists in Colorado Springs wanted to increase traffic to his website but was already dominating all the search terms in his local Colorado Springs market. In late 2019 we took on the challenge of increasing his presence in the very competitive Denver, Colorado market. Within 3 months we were seeing positive results, moving up over 30 positions for several key search terms. Not only did this result in more website traffic, it also builds page authority by ranking in multiple markets.
CASE STUDY: Michael Edwards Custom Cabinetry
The largest custom cabinet maker in San Antonio was looking to increase web traffic after successfully operating from referrals and word of mouth. We researched the keywords that would drive relevant traffic to his website and began an SEO program building backlinks and page authority. Several keywords have moved from a starting rank beyond 100 to page 1 and page 2 positions on search, resulting in new revenue and an increase in customer calls and appointments.
CASE STUDY: Texas CBD stores
One of our more interesting clients was a CBD retailer in Texas, soon after CBD was legalized in the state. We faced challenges with any paid digital advertising since Facebook and Google restricted any advertising that mentioned CBD, so everything had to be organic. Our client was not ranking anywhere for any of the terms crucial to Google Search. We were able to accomplish page one rankings in a very competitive space for all terms critical to the success of their business, even moving some keyword terms from a starting rank beyond 101 to page 1 results.