Case Study Client Buck and Does Mercantile - Ten Peaks Media

Client

Buck & Doe’s Mercantile
San Antonio, Texas

Services

Photography
Video Production
Website Design
Graphic Design
Marketing & Brand Consulting

Project Overview

Buck & Doe’s Mercantile in San Antonio, Texas had one goal when they opened their doors in 2018 - to be the “Disneyworld” of shooting ranges. Fun is their motto! They wanted to bring the sport back into this industry and make their indoor gun and archery ranges family-friendly and fun for everyone, especially people new to shooting.

Our team was hired to help catapult their brand to the next level. Facing challenges like a poorly built website, lack of brand consistency, struggles with Facebook and Instagram advertising and simply a desire to present their company to a new audience in the best way possible, our team made quick work refreshing their website, filming and photographing professional content for their marketing and are now off and running with multiple, successful digital media advertising plans that are netting new business and over 30% growth YOY.

Video Production

Video Production

Safety was our top priority with this photo and video shoot. Knowing our team would be working in a live gun range to capture a variety of firearms in action, we took extra precaution to keep the video safe, but showcase the real power and excitement of this sport. Working with the staff at Buck and Doe’s Mercantile, we scheduled our shot list, spent a day shooting and generated a final product they absolutely love. The goal of this video is to showcase all that Buck and Doe’s has to offer.

GRAPHIC DESIGN

Buck and Doe’s Mercantile hosts all types of family-friendly, fun events throughout the year. As their agency of record, our Creative Director oversees all print and digital collateral for social media and in-store promotions. This Trifold sample is just one example of the distinctive branding and fun identity we are bringing to their company. Three key elements come into play for this piece. The new photography and models our team coordinated, quality content writing and visual design.

WEBSITE DESIGN

Buck & Doe's has a massive amount of web activity from locals, out of town guests and first timers who are looking for more information. While their old website had proper WordPress structure, the plug-ins, presentation of materials and media made the site extremely difficult to navigate and did not properly display the level of quality and excitement one would experience coming to their physical location. Utilizing our UI (User Interaction) exercise, we worked to restructure the entire website to include a new menu structure, photography and video, which our team scripted and produced, and finally a redesign of the new materials. By working within the current theme, we were able to save the client a considerable amount of money compared to a brand-new website build, all while delivering a great user experience on both mobile and desktop, and increasing SEO value.

NEW PHOTOGRAPHY

NEW PHOTOGRAPHY

It is always such an honor to take the “real” first professional photography for a client. The drastic change in how quality photography represents a brand never ceases to remind our team and our clients of why this is such an important piece of any business. Working with local SATX Photographer, Jason Risner, we developed the shot list, staged the store and products, capturing a wide variety of shots for the client to use on their new website and in social media marketing.

MODELING SUCCESS

MODELING SUCCESS

Buck and Doe’s Style is the clothing and accessories side of Buck and Doe’s Mercantile. Working with local models, we photographed a series of images to promote their store to the local market. Additionally, these images will be the start of a successful online Instagram Shopping experience, which will tie back into a brand new Shopify website, to increase Buck and Doe’s revenue beyond just in-store purchases.