Case Study Client Buck and Does Mercantile

Client

Doctors Quarterly
Colorado Springs, Colorado

Services

Brand Guidelines
Content Creation
Graphic Design
Magazine Editing & Layout
Photography
Trademark Protection
Website Design

Project Overview

In 2018, leading Colorado Springs dermatologist and war combat veteran Dr. Reagan B Anderson approached our agency to help launch an entirely new type of magazine. Those initial conversations led to the birth of Doctors Quarterly, the first and only doctor to patient magazine in the Colorado Springs region. From concept and trademark protection to full magazine layout, our team continues to oversee the editing, design and production of this tremendous community resource for all citizens of Colorado Springs.

Video Production

With Doctors Quarterly being a new concept to many area medical professionals, it was important to have a clear and concise video to explain the concept. Working with Dr. Anderson’s in-house Videographer, we scripted and produced this video to use for the website, social media promotions and email to prospective partners in the community.

Play Video

LOGO TRADEMARK

Our client, Dr. Reagan B Anderson, knew the value in the brand he wanted to start. Step one was to design the logo and immediately apply for trademark protection with the USPTO. Our agency has successfully filed for and registered logos for trademark previously and this one actually went through in record time. While the logo and concept was being protected, our team went to work on the brand identity and style guide, magazine concept layout, editorial calendar, media kit and consulted with the client on debut strategy for this new publication.

BUILDING A MAGAZINE

Since 2005, our agency has been the publishing company for Living Well Magazines. Once a large brand with a presence in over 35 markets, we exited that business in 2015 and sold to our largest franchisee. However, once publishing is in your blood, it's addictive. We started working with Doctors Quarterly in 2018 and we are honored to be a part of such a beautiful magazine. The health resources and articles in this publication are authored by leading Colorado Springs, Colorado medical professionals. It's a gem of a magazine and a treasure for the community it reaches.

CONTENT CREATION

Health Knowledge From Your Local Doctors. This is the tagline that started it all. Now with over two years of publications under our belt, this fresh publication that is designed with the reader's health in mind, is more relevant than ever. Our team continues to oversee the editing, content, graphic design, printing and publishing of the magazine. Want to see our final work - take a moment to view the digital editions of Doctors Quarterly HERE.

KNOWLEDGE IS POWER

Our client loves the Tony Robbins quote, "knowledge is power." Because optimal health involves exercise, nutrition, the outdoors and interaction within the community, Doctors Quarterly was designed to spotlight people, destinations, charities and activities of interest through beautiful graphics, larger font and a layout that makes you want to dive deeper into each article.

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