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Client

Johannes Hunter Jewelers
Colorado Springs, Colorado

Services

Writing
Digital Advertising
Search Engine Optimization
Search Engine Marketing
Video Production
Graphic Design

Project Overview

Johannes Hunter Jewelers is a well-established Jeweler with a rich history in Colorado and by far the most well-respected luxury Jeweler in the market. Their frustration of working with an out-of-town agency who was vague on the digital results they were producing prompted Johannes Hunter Jewelers to make a move to Ten Peaks Media.

After completing an analysis of their key zip codes and target demographic, our agency was able to reduce their overall marketing spend, while increasing traffic and delivering a higher quality of traffic to their website. Additionally, our team scripted and produced a series of educational videos and an “I Do” campaign focusing on the beauty of love. Combined with an aggressive local SEO and SEM digital campaign and fresh creative, the future looks bright for Johannes Hunter Jewelers.

“I Do” Video Campaign

“I Do” Video Campaign

The “I Do” campaign was a great success for Johannes Hunter Jewelers. Intended to capture the essence of true love, the video was shot and produced to follow the natural life cycle of a relationship. From dating and engagement to marriage and growing old together, this film brought to life real moments with real people and continues to be a great marketing piece for Johannes Hunter Jewelers.

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THE WHOLE TRUTH

THE WHOLE TRUTH

When leading Colorado Springs Jeweler Johannes Hunter made the switch to Ten Peaks Media, the first thing we worked to identify was accurate website traffic. Their previous agency was showcasing large numbers, but after diving into the accuracy of these site visitors, we were able to pair down their spend, while increasing the quality of their website traffic. Through our digital paid marketing efforts Johannes Hunter Jewelers realized an 18% growth in revenue for 2019.

DIGITAL MARKETING

DIGITAL MARKETING

A majority of Johannes Hunter Jewelers revenue is from the local community. Geotargeted digital advertising and a strong social media strategy are key communication tools for our strategy. With stiff competition in this industry segment, it was imperative to make certain they were ranking on page one of Google and dominating their digital space with creative visuals. Through our aggressive SEO work, we outrank all competition in the marketplace for page one search results, in addition to putting into place several trade secret strategies to stay competitive for search traffic.

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AN EDUCATIONAL APPROACH

AN EDUCATIONAL APPROACH

With jewelry being a relatively intimidating process, especially with engagement and wedding jewelry purchases, our team worked with Owner Robin Johannes on a series of fun, educational videos. Intended for use on their website and social media, we scripted, filmed and produced 30-second short teasers for Instagram and Facebook which lead viewers to longer, more informative videos online. Net result, an increase of over 15% in website traffic and over 60,000 views on all social channels including YouTube.

GRAPHIC DESIGN AND PHOTOGRAPHY

GRAPHIC DESIGN AND PHOTOGRAPHY

Jewelry is one of the most difficult photography projects we've encountered. The focus and lighting on such a small product required our commercial photographer to interject some new techniques. Additionally, the scope and size of jewelry must be presented properly in digital and print design or it simply feels wrong. Our Creative Director's attention to detail marries (no pun intended) the beautiful photography with carefully crafted messaging and supporting graphics. With a refreshed style guide for 2020, our goal is to put out national quality advertising material on a local business budget.


10 Peaks Media
1580 South Main Street
Boerne, TX 78006