Lujo Lifestyle Brand
Brand Style Guide
The original idea started with our client falling in love with a very exclusive, hybrid fiber from a breed of the Paco-Vicuña.
Marrying these beautiful fibers with our client’s love of luxury clothing and clothing design was the origin for the Lujo Lifestyle Brand. In this project, our team captured the brand feel and voice of the company, designing the logo and tagline, designing the artist-inspired packaging and developing Lujo’s fonts, color palette and style guide.