Michael Edwards Custom Cabinetry & Closets
San Antonio, Texas
Brand Consistency & Guidelines
Michael Edwards Custom Cabinetry & Closets sees substantial growth year over year. While their brand dominates much of the market, there was still great expansion opportunity in the semi-custom, remodel, builder and luxury market. The outdated website and poor quality of material did not reflect the company’s high-tech manufacturing facility and quality in their product.
Our objective was to produce a main about video telling the story of the company, research and produce photography collateral that properly represented the brand’s quality of work, develop an entirely new website and create a new brand presence for their marketing collateral.