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Client

Michael Edwards Custom Cabinetry & Closets
San Antonio, Texas

Services

Brand Consistency & Guidelines
Photography
Video Production
Website Design

Project Overview

Michael Edwards Custom Cabinetry & Closets is growing substantially year over year. While their cabinets dominate much of the market, there was great expansion opportunity in the semi-custom, remodel, builder and luxury market for their type of cabinetry. The outdated website and poor quality of brand presentation did not reflect the company’s high-tech manufacturing facility and quality in their product.

Our objective was to produce an "about" video telling the story of the company with the Founder as our primary subject, produce new photography and branding collateral that properly represented their quality of work, develop an entirely new website and create a new brand presence for their marketing collateral.

Video Production

Video Production

Like with many of our clients, this was the Owner’s first time on video and he did spectacular! We started with a strategy session explaining the process and uncovering the points he was truly passionate about. We have found that when anyone is discussing their true passion, the film will always come across as genuine and believable. For this project, our team set the stage, helped with the questioning and produced the final film for his website.

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A NEW LOOK

A NEW LOOK

Over the past several years, Michael Edwards has grown into a large company. This naturally required a more robust online presence and quality video production with a goal of having a new online presence that matched the level of quality delivered to their customers. Their logo was solid, so our team started building the necessary supporting collateral such as new slick sheets, videos, photography, copywriting and an entirely new website focused on customer interface.

WHAT WE LOVED

WHAT WE LOVED

The entire team at Michael Edwards Custom Cabinetry & Closets made our job easy. They were responsive, provided great feedback and trusted the process, making for a quick turnaround of a quality product. When you produce such beautiful, large scale items like cabinetry, the stage is already set to produce a stunning outcome for the client.

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IF YOU BUILD IT

IF YOU BUILD IT

After completing the website and video production, Michael Edwards hired Ten Peaks Media to provide ongoing support, which comes in the form of SEO, Google My Business management and managing their customer reviews. THE RESULT = Over a 97% growth in website traffic and brand awareness, which the client is already seeing with new customers, more than paying for his initial investment in Ten Peaks Media in just 2 short months.

FIRST TIME ON FILM

FIRST TIME ON FILM

Like with many of our clients, this was the Owner’s first time on video and he did spectacular! We started with a strategy session explaining the process and uncovering the points he was truly passionate about. We have found that when anyone is discussing their true passion, the film will always come across as genuine and believable. For this project, our team set the stage and felt we truly captured his love for the industry and "got to the heart" of this amazing company.


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