Michael Edwards Custom Cabinetry & Closets
San Antonio, Texas
Brand Consistency & Guidelines
Michael Edwards Custom Cabinetry & Closets is growing substantially year over year. While their cabinets dominate much of the market, there was great expansion opportunity in the semi-custom, remodel, builder and luxury market for their type of cabinetry. The outdated website and poor quality of brand presentation did not reflect the company’s high-tech manufacturing facility and quality in their product.
Our objective was to produce an "about" video telling the story of the company with the Founder as our primary subject, produce new photography and branding collateral that properly represented their quality of work, develop an entirely new website and create a new brand presence for their marketing collateral.