Case Study Client Red Fox Wireless

Client

Red Fox Wireless
Nationwide throughout the U.S.

Services

Branding
Trademark
Athlete Endorsements
Video Production
Website Design
Packaging Design
Athlete & Product Photography

Project Overview

For this project, our team started with nothing and built an entire brand around the idea that sports and your life were better without being tethered to wired headphones. From start to finish, our team handled the logo design and trademark protection, all of the packaging design, including writing and designing the user manuals and quick start cards.

The most exciting part of this project was negotiating and working with three Olympic athletes as Ambassadors for the Red Fox brand. From video production and product photography to graphic design for their booth at Outdoor Retainer and major events like the Rock ‘n’ Roll Marathon series, this project was a beast and one we are very proud to show off.

Video Production

The most decorated U.S. triathlete in history, Hunter Kemper is one of only two men in the world to qualify for every Olympic triathlon (2000, 2004, 2008, and 2012) and the only man in the world to complete all four. Hunter was one of three Olympians we had the pleasure of working with on the campaign for Red Fox Wireless. In this short clip, Hunter is riding through Garden of the Gods in his hometown for a short spotlight social media video for Red Fox Wireless.

Play Video

STARTING FROM SCRATCH

The Red Fox Wireless project was one for the books. The unique thing about this project is that we started from scratch with the client. They had nothing, giving our team a blank slate to show off what our capabilities were. This was a big project to tackle and our team was up for the challenge. Rapidly expanding their line of premium Bluetooth products across the United States, the quality of branding, packaging and marketing opened big doors very quickly for Red Fox.

FROM CONCEPT TO DELIVERY

The most challenging part of a new brand concept is to work with the end goal in mind. Red Fox had stiff competition from much larger players in the Bluetooth market, so it was critical to their success that we develop a brand that instantly evoked quality, premium materials and built the consumer confidence. One of our favorite branding pieces from this project had to be the cycling kits designed for the Athletes and Ambassadors.

CREATING A NEW BRAND

Our list of deliverables on this project consisted of logo and branding design, packaging design, color selection, user guides, how-to online videos, website design, photography, copy writing, expo booth design and creating a following of first-adopters. Our Founder will say his favorite memory was working with Andy Potts, Olympian and Triathlete, who used his bicycle as a guitar during the photoshoot. “His personality was addictive and larger than life. The best part of our job is doing great things with great people,” says Josh.

WORKING WITH OLYMPIANS

Red Fox was our first experience working with professional athletes to endorse a product. The power behind a notable name is very powerful. Through the help of these Olympic athletes, the Red Fox brand gained national attention and press quickly, catapulting the company to major sponsorships with large cycling and marathon races across the US.

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