After weeks of pondering, you have come up with a great vision for your business. You know what sort of image you want to put forward to your customers and have defined your brand voice. However, you are not quite sure how to transform this set of raw ideas into a practical digital marketing plan.
Sound familiar? If so, you are not alone. Like many other passionate business owners, you know the direction you want to take your company and that digital marketing will play a key role in that process. However, translating that understanding into an actionable strategy can be a bit tough.
The good news is that you don’t have to go it alone. Join us as we recap the importance of having a cohesive digital marketing plan and provide three simple tips for turning your vision into a viable strategy.
The Importance of Digital Marketing Plans
Having a strong digital presence has become more important than ever. According to PR Newswire, 76% of consumers examine a company’s online presence before visiting one of its brick-and-mortar locations. If your digital footprint is small or lackluster, many prospective customers may end up doing business with your competitors.
How do you build a strong online presence and improve your visibility among prospective customers? Simple — you need to engage in comprehensive digital marketing planning. Let’s explore how you can do exactly that and bring your vision to life.
Create a Strategic Digital Marketing Plan in Three Simple Steps
If you want to create a digital marketing plan that propels you toward your growth goals, you need to:
1. Brainstorm and Organize Your Thoughts
Take some time to collect your thoughts, brainstorm with your team, and hash out some of the finer points of your vision. During this process, consider writing your ideas down on a whiteboard or listing them in a shared digital document. This will help you sort through the jumbled mix of competing ideas and lay the foundation for a practical digital marketing plan.
2. Identify Themes
Next, start to identify any core themes in your list of thoughts and raw ideas. For instance, do most of your ideas involve social media? If so, then a social media-centric marketing campaign can serve as one of your broader themes.
Once you have identified a few themes, consider how you can use them as part of a holistic marketing strategy.
3. Turn Your Theme into an Actionable Project
Now that you have selected a few themes from your initial ideas, it is time to set some clearly defined objectives to help you execute your plan. For example, if you want to prioritize social media in your digital marketing plan, one of your objectives may be to hire a social media manager.
However, you can’t just set one subgoal. Instead, you need to define an ultimate objective for the project and list a series of smaller milestones you will need to accomplish along the way. Once you have done that, you have the makings of a practical digital marketing plan.
Want More Insights About Digital Marketing Planning?
Whether you need to create a B2C or B2B digital marketing plan, the experts at Ten Peaks Media can help. Book a call, and let’s chat about how we can bring your marketing vision to life.