When creating content for your website, it can be easy to get overly focused on keyword research or spend hours searching for the perfect images to pair with your text. While these factors will certainly impact the performance of your content, one of the most important decisions you have to make involves the length of your blog.
To help you decide what length of copy is best for your Colorado Springs Business, check out this head-to-head comparison of long-form vs. short-form content.
What Is Long-Form Content?
Generally speaking, long-form content is any piece of digital content that is over 1,000 words in length. Blogs and white papers are the most common examples of long-form content.
With long-form content, you have the opportunity to thoroughly explore any given topic. This approach is often used when creating how-to guides or providing in-depth information about a product or service.
What Is Short-Form Content?
Short-form content is a digital asset that is under 1,000 words. Short-form content includes blogs, social media posts, and infographics.
These types of blogs are appealing to consumers that want a brief, condensed overview of a complex topic or concise information on a very niche subject. For instance, a customer that wants to know more about AC maintenance would probably prefer short-form content over long-form blogs.
Long-Form vs. Short-Form Content: A Head-to-Head Comparison
Both long-form and short-form content have their place in your Colorado Springs business’ marketing strategy. Here are a few strengths of each type of content:
When You Should Use Long-Form Content
Long-form content is a good choice when you need to provide comprehensive information to the reader. Typically, long-form content will be directed at existing customers and leads that are deep in the sales funnel. In the B2B world, long-form content can also be used to target top-of-funnel leads.
Long-form content is quite effective for generating backlinks too. According to WIX, long-form content between 1,000-2,000 words earns 77% more backlinks than content that falls short of the 1,000-word threshold. A backlink is simply a link from another site to your content. Backlinks are good for SEO and can help establish your website as an authority within your vertical.
When You Should Use Short-Form Content
Short-form content should compose the majority of your blog library. This type of content is appealing to top-of-funnel leads that simply want to learn more about services or products related to your industry.
Short-form content is also a great tool for enticing readers to learn more and directing them toward your longer copy. Often, businesses will create a pillar piece of long-form content and then tie several shorter blogs back to that foundational copy. When used in this way, short-form blogs serve as a sneak peek that provides readers with a few useful nuggets of information and leaves them eager to learn more.
Need Quality Content for Your Colorado Springs Business? We Can Help
Now that you have a better understanding of the nuances of long-form vs. short-form content, it is time to use these insights to revamp your digital marketing strategy. However, you don’t have to go it alone.
Instead, you can leverage Ten Peaks Media’s content marketing services and let us craft the ideal copy for your business. From fun and comedic to serious and concise, we can create the perfect content for your brand. Schedule a call to learn more, and let’s chat about your content creation needs.