Wikipedia defines content creation as “the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.” Our team has the capacity to help with all your creative writing needs from press releases, website content, corporate identity, corporate bios, crisis communication, feature articles, blogs, editing, corporate newsletters, and so much more. Our content creator can create content marketing that is strategically focused to attract and retain a clearly defined audience.
Why is content important to your business? When done properly, content marketing:
- Helps improve conversions.
- Allows you to connect with and educate your customers.
- Becomes your brands “voice”.
- Brings you new customers.
- Builds a relationship with your target audience.
- Builds SEO value for search results.
Without quality content, you have little chance to be found by search engines or show up in search rankings. Google algorithms look for SEO friendly formatting. Content that is unique to your site should be created with the user experience in mind. You cannot fool Google by stuffing irrelevant keywords into your content. It must be relevant to your reader and your titles must match the content. The success of your website depends on quality content that is fresh and relevant.
What will quality content do?
- Reduce your bounce rate.
- Increase audience retention.
- Create return customers.
- Increase the quality of traffic to your website.
- Allow search engines to find you.
- Maximize SEO value.
- Build your reputation.
- Influence conversions.
Every piece of content you post is permanent. If you are posting fresh content so that search engines continue to crawl your site, you are creating long term value for your brand. It is more important than ever to have a content strategy in place to stay competitive.
Please contact Ten Peaks Media to discuss Content Creation and your content marketing strategy. Below is just a sample of our capabilities.