Knowing when to start a blog isn’t always easy. Whether you’re a new business owner or an established one, blogging takes work. And once you begin, you’ll need to find time to publish new content regularly. However, blogging greatly benefits your organization. Here are some tips on how to start a blog and begin reaping some of those benefits.
How to Start a Blog in Colorado Springs
You might think blogging is easy. How hard can it be to draft a simple 1,000-word article and publish it on your website? However, blogging requires planning and a solid strategy. If you don’t have a plan for your blogging activities, it will likely become lost in the sea of the thousands of articles published online daily.
Bob Cates, co-owner of Ten Peaks Media, recommends at least 2 blogs per month to keep your website relevant and keep the search engines happy. Not only will regular content help keep your website fresh and interesting for visitors, it can also help improve your search engine rankings.
So how do you start a blog?
Start by defining what you hope to achieve for your blog. Do you want to provide information to your audience that establishes your credibility? Are you seeking more clients? Do you want to increase brand awareness?
Next, define your target audience. Your target audience should include those most likely to purchase from your company. They probably share similar characteristics, like buying behaviors or demographics. Every one of the blogs you create should be something they’d find helpful or informative.
Finally, identify a list of topics relevant to your business that will capture their attention. For instance, if you’re a real estate agent, you will likely want to create blogs that address changes in the Colorado Springs real estate market or tips on buying a home.
These three steps will get you on the road to creating a small business blog. However, there are many other things to consider, like SEO and keyword research, content structure, and how you plan to share your articles with your audience. If you want to see real results from your blogging activities, working with an experienced digital marketing agency like Ten Peaks Media is usually best.
Benefits of Small Business Blogs
Blogging offers numerous benefits to small business owners. Local companies with a business blog will rank higher in search engines like Google and Bing. When your company sits at the top of the search engine results for keywords relevant to your business, you’ll naturally attract new customers.
Your blog can improve your authority among your target customers. If you have lots of content that answers your clients’ questions, they’ll begin to see you as a credible information resource. Rather than turning to your competitors, they’ll go straight to you.
A small business blog is also an excellent promotional resource. Once you have a few blogs, you can incorporate them into your email marketing activities or share them through social media. More eyeballs on your content mean stronger brand awareness — something that’s quite important if you’re in a competitive industry.
Start a Small Business Blog in Colorado Springs with Help from Ten Peaks Media
Most business owners are too busy serving their clients to devote much time to their blogging strategy. Some try to blog but give up after failing to see much return for their efforts. If that sounds like you, it’s time to partner with an experienced digital marketing agency that can improve your content marketing strategy. To get started, contact Ten Peaks media today!