Social media is one of the most integral aspects of running a successful business in 2023.
Over 30 million American small businesses use social media to appeal to a larger audience and establish their brand. If you do it right, social media can become the bedrock for your overall success as a company.
It might sound easy to create social media accounts for your business and start generating content, but it’s a lot more complex than that. Most companies now employ a social media manager to keep tabs on these things.
In this post, we will look at some of the many benefits of hiring a social media manager. Controlling your narrative and interacting with the right people is something you have to value as a business. Keep reading and you’ll learn why having someone on staff to manage your social media accounts is essential.
Save Yourself Time
Most business owners are aware that they need social media to stay relevant in a competitive marketplace. However, if your social media presence is going to contribute to the ongoing success of your enterprise it needs constant attention.
It’s hard to give social media the attention it requires when you’re also running a business. Likewise, if you’re a business owner dedicating too much of your time to running your social media, you run the risk of falling behind in other important aspects of your business.
Having a social media manager around to unburden you from the task of social media is a huge time saver. You can focus on the big picture and let them take the reigns on the day-to-day. This frees you up to run your business effectively while also having a strong social media presence.
Create Better Content
Content creation is the heart and soul of social media marketing. You need to be able to post engaging and relevant content for your followers on a regular basis. It has to be consistent in order to establish and build your brand, but you also need to create content that lines up with your greater marketing goals.
When you have a good social media manager at the helm of your content creation strategy, you’re getting someone with a deep understanding of what works. They’ll work with you to come up with content ideas that make sense for your business and target audience.
Every business aims to put out great content. Without a social media manager, you’ll have the entire burden of content strategy on your shoulders. Creating great content requires undivided attention and an understanding of what works, which is why social media managers are so important.
Smarter Content Scheduling
Having great content is one thing, but you also need to make sure it’s getting in front of the biggest possible audience. There’s a delicate balance in content scheduling that only someone who has a thorough understanding of different platforms and how they work can grasp.
Every successful social media marketing strategy utilizes a content calendar that keeps things simple and organized. Not only does a content calendar keep your marketing strategy on track, but it also provides company-wide visibility and helps you keep tabs on the performance of your content.
An experienced social media manager will create a schedule that makes sense and pushes your marketing strategy forward. At the end of a campaign, they’ll also be able to analyze the numbers and figure out how to improve content scheduling in the future.
Customer engagement is essential to relationship building. If your social media followers are going to become loyal customers, you need to show them that you care. You can’t just post something and wait for the comments and likes to roll in.
A social media manager will stay on top of customer interaction. When comments appear, they’ll respond to them. If a follower has a specific question, your social media manager will be there to answer it.
All of this works to turn your company into a trusted brand that followers can rely on. Brand awareness is one of the keys to ensuring you get ahead and stay ahead of your direct competitors.
Boosting Brand Recognition
When you have strong content and intelligent marketing strategies, you can build brand recognition. A lot of the time, brand recognition comes down to how your social media posts look. To really nail branding, however, you need to think about your company’s voice on social media also.
It can take years to develop a consistent look and voice on social media. If you don’t have a social media manager, it can feel basically impossible. What they bring to the table here is the ability to pinpoint what makes your business unique.
Once they’ve identified that, they can start helping you craft the perfect posts with the right captions. Having the same social media manager doing this long-term will ensure people always know what to expect from your social media accounts.
The end game is for your brand to reach beyond social media. If it’s done right with a good social media manager, your branding will become a real asset, which will have a major effect on your marketing efforts.
Customer Service and Reputation
Social media plays a major role in customer service these days. People are going to communicate with your business on Facebook, Instagram, Twitter, and any other platform you use. You need to be able to respond to them in a timely manner so that they feel heard.
They may have specific questions about your products and service. They may want to give you constructive criticism. Whatever it is, you need to make sure that you’re responding to their comments and messages without delay.
Good customer service goes a long way in establishing a good reputation. A social media manager will oversee all inquiries and comments and ensure that each one is getting a unique response. Their professionalism and friendliness will ensure that your reputation is always a strength.
Grow Your Social Numbers
Growing social media numbers isn’t always as easy as it sounds. Yes, it comes from posting great content and putting it in front of the right people, but there are a variety of other tactics that can help your audience grow.
Learning about and executing these tactics isn’t easy when you’re also running a business. Your social media manager will understand how to implement social media advertisements to continually find more potential followers and customers.
You can also implement things like contests and hashtags so that more people find your content. Social media managers are well-versed in any and all tactics that can get you more quality followers.
Integrate Social Media With the Larger Marketing Plan
As important as social media is, it’s just one facet in the grand scheme of digital marketing. Your social media manager will work with the rest of your marketing team, whether that’s just you or an entire department, and figure out how to integrate social media into the larger marketing plan.
To do this, they’ll first look at your overall marketing goals. With these in mind, they can create a strategy that complements other facets of marketing, like SEO, web design, and paid ads. When these things are firing on all cylinders, you’ll have an effective marketing strategy that truly helps your business.
Social media management doesn’t break the bank. When you consider the type of services they provide and how valuable they can be, outsourcing social media management is very affordable.
To get a sense of the real value here, you need to look at how social media marketing can affect your bottom line. It’s difficult to project how much a good social media strategy can boost profits, but it’s a lot.
With every new follower, you’re getting a potential lead and long-term customer. Social media management is a small price to pay to take your business to new heights.
Stay Up to Date
Social media marketing tactics are always changing. It can be hard to keep up with the latest trends. If you’re running a business full-time, you can’t be expected to keep your ear to the ground on these matters.
A social media manager has the experience and expertise to ensure you’re up to date with social media marketing tactics. Their job is to pay attention to what’s happening online and utilize trends in your favor. If you’re worried about staying current, a social media manager is a must.
Find the Best Social Media Manager in San Antonio
These are a few benefits of hiring a social media manager. Hire one, however, and you’ll see that there’s so much more that they bring to the table. If you’re a local business in San Antonio, we can help you with all of your social media needs.
At Ten Peaks Media, we specialize in a variety of digital marketing areas, social media included. Our social media management service starts with a social media audit that tells us where we can help improve your efforts. From there, we craft the perfect strategy based on your goals and our expertise.
To book a consultation with our founder, Josh Cates, contact us today and take your business in a promising new direction.