About 68% of all activity online begins with a search engine like Google. Meanwhile, over 50% of all website traffic starts with an organic search. Without a strong search engine optimization (SEO) strategy, you could struggle to attract that traffic for yourself.
If your website doesn’t appear on the first page of results, consumers might never find your business online. Instead of falling behind, consider hiring an SEO company this year.
With their help, you can boost your rankings in no time.
On the fence? Read on to discover the benefits of requesting SEO services today!
Experience and Expertise
A strong SEO strategy involves multiple components that require ongoing attention. For example, you have to consider the four types of SEO: on-page, off-page, technical, and local.
On-page SEO involves optimizing your website content for relevant keywords. When a consumer searches for that keyword on Google, your content could appear.
Off-page SEO involves components outside of your website. For example, you’ll need to generate backlinks to improve your rankings. Meanwhile, technical SEO involves the backend of your website (such as load speed, the user experience, and mobile optimization).
Local SEO, on the other hand, allows you to appeal to consumers near your store.
You’ll also need to consider:
- Keyword research
- Content creation
- Google’s Core Web Vitals
- Generating customer reviews
- Your Google Business listing
- Content distribution
- Website analytics
- Schema markup
It can take time before you learn the ropes to develop a strong, successful SEO strategy. That’s time you could dedicate to your customers or business instead.
Hiring an SEO company will give you access to an experienced team with the expertise you need. They can help you develop a strong SEO strategy from the get-go. With their guidance, you can make informed SEO decisions instead of second-guessing yourself.
Save Time and Money
Leveraging an experienced SEO company’s expertise will help you improve your rankings without wasting valuable time. Once you boost your organic rankings, you can start generating results from your SEO strategies. Then, you can generate leads and sales to improve your ROI.
Without help from an experienced SEO agency, you might waste both time and money.
For example, you could choose black hat SEO tactics that will get your website blacklisted. You might neglect to improve your website in an effort to improve your rankings. Perhaps you chose the wrong target keywords and wasted money on ineffective content creation.
Hiring an SEO company will help you avoid making costly mistakes.
Keep Up With Trends
Google’s search engine algorithm changes constantly throughout the year. Each algorithm update could impact your SEO rankings. It can take time and effort to keep up with these constant changes, though.
Your SEO company will keep track of these trends for you. Then, they’ll determine the best way to adjust your SEO strategy accordingly.
SEO trends to consider this year include:
- Featured snippets
- Core Web Vitals
- AI content
- Video content
- Voice search
- Long-form content
- Search intent
- Image optimization
- Semantically-related keywords
- Predictive search
- Data and analytics
Keeping up with the latest SEO trends could help you discover new ways to rank ahead of competing brands.
Professional Tools and Strategies
Your SEO strategy could suffer if you’re not using professional tools or strategies. Spending money on tools you’ll only use once is a waste of your marketing budget, though. Some tools and platforms can take time to learn how to use, too.
Hiring an SEO company will give you access to the tools you need. For example, your SEO team can gather keyword research based on your distinct target audience. They can research your competitors to gather information about their SEO rankings, too.
This data can help you develop a stronger, more informed SEO marketing strategy.
Before hiring SEO services, look for an agency that offers backlink-building services as part of their SEO package. Google claims backlinks are one of their top three ranking factors. In fact, the more pages a backlink generates, the more organic traffic it gains through Google.
Unfortunately, over 66% of pages don’t have backlinks.
Backlinks are links that appear on other blogs before directing readers to your website content. Generating backlinks can help you generate more referral traffic to your website. Each backlink is considered a vote of confidence for your content to Google, too.
You can start generating natural backlinks by creating amazing content other websites will want to reference within their own posts. Otherwise, consider hiring an SEO company. They can help you generate backlinks from websites with a high domain authority (DA).
Their high DA will boost your DA, which could help you improve your organic rankings.
Gain Brand Visibility
Requesting SEO services this year will help you improve your organic rankings. In time, you can appear on the top of the first page. Appearing on the first page of results can help you generate more brand visibility.
Each time consumers see your brand, they’ll begin to recognize your business. Eventually, they’ll associate your brand with your product or service. The next time the customer is in the mood to shop, they might visit your website directly.
If you’re not on the first page, however, consumers might not realize your business is an option.
Appeal to Ideal Customers
An experienced SEO agency can customize your strategy to help you appeal to your ideal customers. First, they can help you determine how your customers find your business online. Gathering keyword research will help them align your content to the user’s search intent.
The user’s search intent can help you better determine what the consumer expects to find during a search. Aligning your content to that intent will ensure you’re providing relevant information.
Otherwise, the visitor might leave your website, causing a higher bounce rate. A high bounce rate could hurt your organic rankings.
Appealing to your ideal customers could help you appear while consumers are in the mood to shop. You could generate more leads and sales as a result.
Improving your organic rankings will help more people find your website online. If your content is relevant to their needs, they’ll visit your site. As you generate more visitors, Google might take notice and improve your rankings.
Ranking at the top of a search page will ensure people find your site first, helping you generate more traffic.
Your SEO agency can help you determine multiple ways to generate fresh, relevant traffic to your site. For example, they can update your Google Business listing, which will provide consumers with a link to your website. They can also help you generate backlinks, allowing you to attract referral traffic.
They’ll ensure your SEO titles and descriptions are enticing enough to generate clicks, too.
As you generate more traffic, your rankings could improve!
Improve the User Experience
Google considers your website user experience (UX) before determining your rankings. An SEO agency can help you appeal to Google’s Core Web Vitals. The Core Web Vitals outline user-centric ranking factors that can improve the UX.
For example, Google will look at the mobile version of your site to determine your rankings. If your site isn’t mobile-optimized, talk to your SEO agency. Otherwise, your competitors are already taking the lead!
A positive UX will make it easier for users to interact with your website, which could help you generate leads and sales. Look for a company that offers website design and SEO services to make the necessary improvements.
Generate Quality Leads
Attracting more people to your website can help you generate more leads and online sales. Hiring SEO services could help you recognize opportunities you’ve neglected in the past, too.
For example, perhaps you’ve neglected to simplify your forms (impacting your website’s UX). You could miss out on leads!
Since you’re focusing on consumers who already want your offerings, you’re more likely to convert those visitors, too. As you generate more leads and sales, your ROI can improve. Your entire digital marketing strategy could benefit from an SEO company’s help!
Attract Local Traffic
Nearly 50% of all Google searches are local. Meanwhile, 96% of mobile search traffic is completed using Google.
About four in five consumers use search engines to find local information like phone numbers and addresses. People are looking for your local business online. In fact, 50% of mobile users visit a store after conducting an online search, too.
Meanwhile, 18% of these searches lead to purchases within the same day of the search.
However, 92% of consumers will only pick a business that appears on the first page of local search results.
Improving your Google Business listing can help you attract local consumers to your business or website. They can also read customer reviews on your profile. Positive reviews can boost your brand’s reputation, which could encourage more people to give your store a try.
Once you improve your organic SEO rankings, it can take time before someone knocks you down. Your SEO agency can help you boost your rankings and maintain those rankings.
They can also review the analytics from your SEO strategies to help you improve over time. Making improvements to your strategy could help you find new opportunities to boost your rankings. Then, you can continue generating brand awareness, traffic, and leads for long-term success.
Boost Your Rankings: Hire an Experienced SEO Company Today
Don’t let your organic rankings drop this year. Instead, consider hiring an SEO company. With their help, you can experience these benefits and more.
Watch your SEO rankings rise today!
Eager to get started? We can’t wait to help.
Contact our team to learn more.