November 15, 2022

The Benefits of Using Professional Website Design Services to Improve Your Medical Marketing

website design

About 38% of website visitors will stop interacting with a poorly designed website. These visitors will even judge your medical practice based on a single glance at your website. Another 40% will stop interacting if your website is slow.

Professional website design services can help you engage and attract new patients to your practice. On the fence about hiring a professional website design company?

Read on to discover the top benefits of requesting professional website design services today!

Access Experience and Expertise

If you’ve never designed a website before, the task can feel daunting. You could waste valuable time trying to navigate a confusing website builder. Using a cookie-cutter builder won’t help your website stand out, though.

Instead of taking the DIY approach, rely on an experienced website design company this year. You can leverage their experience and expertise to make more informed design decisions.

They can even help you determine which design trends are relevant to the medical industry.

Leveraging their expertise can help you avoid making costly design mistakes. Otherwise, those mistakes might scare away visitors. People will start leaving your site without converting, impacting your ability to book more appointments.

Achieve Higher Standards

In some cases, finding your website is the first time prospective patients interact with your medical practice. It’s important to make a strong first impression from the start. If your website is unappealing, the patient won’t trust your brand.

Working with a professional website design company will ensure your site reaches the highest possible standards. You can stand out in the medical industry while making a strong first impression.

Otherwise, your site might leave a bad taste in the patient’s mouth. They might turn away and choose a competing practice instead.

Strengthen Marketing Strategies

Your website operates as the foundation for your entire digital marketing strategy, including your:

  • Content marketing
  • Lead generation
  • Search engine optimization (SEO)
  • Email marketing
  • Social media marketing
  • Pay-per-click (PPC) advertising

For example, Google will check your website to make sure it’s fast, secure, and mobile-friendly. If it’s not, your search engine rankings will drop. Low rankings can impact your ability to generate brand awareness and traffic.

With good website design, you can strengthen and unite your entire digital marketing strategy. A strong strategy can help you generate new leads while improving your ROI.

You can lower your cost-per-acquisition to save money while ensuring your company’s growth.

Appeal to Ideal Patients

A professional web design company will know how to customize a website to appeal to a distinct target audience. Learning how to appeal to your ideal patients can help you generate more leads.

You can use personalization across your website to connect with patients on an emotional level. Sympathizing with their problems can encourage them to trust you. They might feel more inclined to contact you or book an appointment.

Keep Your Doors Open

Good website design will help you market your practice around the clock; even when your doors are closed. Without an online presence, however, prospective patients might struggle to learn about your practice. If they can’t learn about your expertise, experience, or medical services, they might feel that they can’t trust you.

They might turn to another medical practice with good website design instead.

An eye-catching, informative website will allow you to market your business 24/7. Visitors can read about your credentials, services, procedures, and more. Providing this level of transparency could encourage patients to trust your medical expertise.

Your web design company can create multiple lead generation opportunities across your website, too. For example, they can add a lead magnet to encourage more email subscribers. Then, you can nurture the leads you generate through an email drip campaign.

You can use pop-ups to communicate with visitors before they leave your site as well.

Regardless, your website will function as a salesperson, even when your business is closed for the night. Marketing around the clock can help you generate more leads than ever before!

Gain Credibility and Authority

Design has a 75% influence on your website’s credibility. If your website is old and outdated, patients might think your practice is behind the times, too. They might turn to another medical professional instead.

If patients conclude you’re not a legitimate practice or physician, your brand’s credibility will decline. Without credibility, patients will struggle to trust you as a helpful resource in the medical industry.

If they can’t trust you, they won’t choose you as their doctor.

Successful website design can make your medical practice look professional, legitimate, and trustworthy. For example, you can add your credentials to the “About Us” page. You can write blog posts that communicate your experience, expertise, and authority in the industry, too.

You can also display any awards or accolades you’ve won in the past.

Posting patient reviews on your website can boost your credibility as well. Reading reviews might make future patients more inclined to trust you.

Establishing your credibility in the industry will encourage brand trust to grow. Once patients feel like they can trust you, they might book more appointments. Brand loyalty can grow in time, allowing you to retain those patients for repeat appointments.

Booking repeat appointments with the same patients can improve your ROI, allowing your medical practice to grow.

If your website doesn’t communicate your professionalism or credibility, talk to a website design company this year.

Offer Better Customer Service

Working with a professional website design company can also help you provide better customer service through your website.

Many patients wait in line or on hold for hours, trying to schedule an appointment. With good website design, you can relieve your staff and patients of that burden. Instead, patients can schedule appointments online without stress or losing time.

You might decide you’re ready to start offering telemedicine appointments this year. Doctors can conduct appointments quickly and effectively, reducing long waiting room stays. Instead, your patients can receive the help they need in the comforts of their own homes.

Upgrading your website can help you automate the insurance process, too. Your billings and claims team will have an easier time doing their job, allowing them to focus on more complex tasks.

You can further improve the customer experience by offering mobile-friendly web apps. A well-designed mobile site or app will allow you to communicate with patients, even while they’re on the go. If your website isn’t mobile-optimized, however, it could hurt the patient’s online experience.

UX Design

About 88% of people won’t return to a website after a bad user experience (UX). Over 50% of mobile site visitors leave a page that takes longer than three seconds to load. Bad mobile optimization also annoys 48% of users.

Only 55% of companies bother to complete any form of user experience testing, though.

Neglecting the user experience on your site can impact your search engine optimization and pay-per-click advertising strategies. Visitors might leave your website without exploring other pages. Each time someone leaves too soon, your bounce rate will increase.

As your bounce rate increases, your search engine rankings might drop. Your digital advertising cost-per-click will increase, making your campaigns more expensive in the long run.

Improving the user experience can make it easier for visitors to find the information they need. They’ll explore your site, allowing dwell times to increase. Your search engine rankings might rise, enabling you to reach new patients who are searching for a medical professional.

Better UX design could increase your conversion rate by up to 400% as well. You can book more appointments, see more patients, and enable your company to grow.

If you’re not sure how to improve the UX across your website, talk to an experienced website design company. They can optimize your site with UX design trends and Google’s Core Web Vitals.

Gather Helpful Analytics

You can also use your website to gather informative analytics.

For example, you can determine what search terms visitors use to find your website on Google. Then, you can use this information to better inform your content and SEO marketing strategies. Creating content based on search behaviors can help you reach more patients online.

You can also use your analytics to determine where people are leaving on your website. Then, you can make adjustments to those pages to reduce your bounce rate.

Using analytics from your website will help you make more informed marketing decisions in the future.

Save Time and Money

Trying to build a successful website alone can take time and money. You might use trial and error to make the most informed design decisions, too. That’s time you could dedicate to your patients or growing your business.

Instead, hire an experienced website design company. They can design a website that aligns with your needs and goals.

With their help, you can save money, turn your website into a marketing machine, and grow your business.

Invest in Professional Website Design for Your Medical Marketing Today

Don’t miss the opportunity to set your medical marketing up for success in the upcoming year. Instead, hire a professional website design company. With professional website design services, you can impress visitors, generate more leads, and grow your practice.

Partner with professionals to discover your new website today.

Eager to get started? Let’s start something great.

Contact us to learn more.

About Ten Peaks Media
Ten Peaks Media is a full-service, award-winning advertising and consulting agency. Founded in 2006, our Mission is to steward our clients’ brands to make strong connections with their perfect customers. Our core competencies include Branding, Digital Marketing, Graphic Design, Google and Local Search, Paid Media, Photography, Videography and Website Design.

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