What is Digital Marketing?
Digital Marketing is an advertising strategy that involves multiple digital channels including social media, Google My Business, website designs, and email newsletters. Whether you are a small business or a large corporation, digital marketing is the most effective way to market your company’s services. Here’s a breakdown of each digital channel’s strategy.
Social Media Marketing
Facebook, Instagram, LinkedIn, and Twitter are all popular platforms to market your company. The Facebook marketplace, for example, is a relatively new search engine that consumers use to find the services they require. But to draw this traffic toward your company’s website, your social media marketing plan should include producing quality content:
- Short but sweet informative blogs
- A way to contact your company
- Original photography and videos
A strong digital marketing strategy would not encourage the use of stock photos or videos on any of these platforms. Your content should be original, and your brand recognizable. Moreover, with each platform, it’s essential to know what form of content is best to post: Instagram is best for photography, Twitter only allows 140 characters of verbiage, etc.
Google My Business
Google is the most used search engine globally, and to assist companies on showing up for local searches, Google unveiled an excellent marketing tool: Google Business Profile. Your company’s information, including business address, contact information, and service type (real estate agency, restaurant, medical office), are all included in this free tool – but that isn’t enough information to rank higher than other companies. Make sure you utilize all the tools available in GMB and make consistent posting and original image placement a part of your strategic digital marketing plan.
Hand in hand with a social media platform, your company’s website design should mirror the quality content with informative blogs, original photography and videography, and a website page that provides your contact information. Along with matching your social media content, functionality is one of the most important factors in digital marketing. Your website should be both user and mobile-friendly; each link should be tested to ensure it directs users to the correct webpage or website. Do not forget to utilize SERP information to let users and search engines understand your page and content, and don’t take shortcuts on providing detailed Schema markups for each webpage. Remember that if your company is listed on other websites, these same rules apply.
Users should sign up for newsletters before you add them to your email list. The last thing you want is to be marked as spam – so make sure that the newsletters you send out are to clients that actually requested them. Your website should provide a location or link to sign up for your company’s newsletters, and your digital marketing team should remain aware of all upcoming events, specials, deals, and other promotional items to include in the email marketing blasts.
Where Do I Begin My Digital Marketing Strategy?
As mentioned before, the size of your company does not matter. Digital marketing will always be a necessary and productive strategy, and with each passing year, the game changes. New applications, social media platforms, and trends are constantly adapting to the needs of the market – so by developing a digital marketing plan, it will be easier for your company to evolve and meet the demands of the market. If you need help developing and implementing a digital marketing strategy, please check out Ten Peaks Media and give Josh a call at 830-388-8110!