December 2, 2021

Why do I need a Google My Business page?

Google My Business

You may have heard that Google is giving out a free business listing page to anyone who wants one. If you’re not sure what it does, this blog will give you a breakdown of the benefits and how to set up your own personal account.

Wouldn’t it be nice if all of your customers could find you on Google? Well, now they can! Business owners need to take advantage of these opportunities by having their business be found with just a click where people are searching for them: online.

Google is the most popular search engine in the world

Google has been around for a long time, and they have amassed quite the following. In fact, Google is the most popular search engine in the world. How do we know this? Well, because there are over 1 billion people who use it every month! Here are a few fun facts that you might not have known about Google:

1) Did you know that Google has its own language? It’s called ‘Googlish’ and it allows computers to understand what humans mean when they type in something like “pictures of cats”.

2) There are almost as many searches on YouTube as there are on Google itself!

3) 23% of all searches done online lead to a purchase being made! Crazy right?!

Having a business page on Google allows you to control your company’s online presence and identity

Google is an all-powerful entity that has come to dominate the internet. With over 80% of search engine visits coming from Google, having a Google My Business page listing can help you control your company’s presence online. It also gives you access to free tools for businesses like Analytics and Adwords which are important for measuring how effective your marketing efforts are.

Google does not have to be scary or daunting! By making sure you have a strong presence on Google, it will make life easier for both consumers and other companies looking to find information about your business. Through Google My Business, you can update information about your business, appear on Google Maps, take reservations, provide directions to your business, allow customers to directly call your location, and use Google reviews to engage with existing and potential customers.

A Google business page will allow customers to find your company easily.

The green circle represents a business’ location, where they rank #1 in search results, but drop quickly just a few bocks away. By the time a user is 1/2 mile away from the business, it not longer shows up on the first page of search.

A Google business page will allow customers to find your company easily

Are you a business owner or entrepreneur? Would you like to be found by customers on Google easily? If so, then it’s time for your business page to make its debut. The best way to do this is with an optimized company profile that will show up in search results when potential customers are looking for companies just like yours!

A business page on Google will allow customers to find your company location easily. If you are not listed, you are missing out on valuable opportunities to get new clients and grow your brand.

Google my business pages are easy to set up and have a lot of benefits

Google my business pages are free and easy to add and set up, but many small businesses do not put the time into their page that it deserves. They don’t complete each available section on their Google My Business listing page. This is a mistake because Google can move your business higher or lower in search rankings based on how complete and optimized your GMB page is.

The biggest mistake we see businesses make is setting up their GMB page, then never updating their information, post, or images. Google wants and rewards fresh, relevant, consistent content.

Your Google my business page is where you’ll find your reviews.

If you’re a small business owner who is looking for more customers and higher levels of customer loyalty, then it’s essential that you take advantage of all the opportunities to get reviews from satisfied customers.

Google reviews matter. The importance of Google reviews should not be underestimated. Google is the gatekeeper to your business, and it’s important that you don’t get shut out by bad reviews on Google!

The good news is, if you want Google to love you, you need to request and consistently get good reviews from your customers. Responding to reviews in a timely manner, both good and bad, is equally important to Google.

It allows you to upload images and videos, and share information about what you do

There is a lot of discussion on how important it is to have images on google my business. A recent study found that over 80% of people think that the quality and number of images play a major role in their decision to visit a business. So, what are your thoughts? Do you feel like this statistic applies to you? Remember, the quality of your images speaks volumes to a potential customer. Try to use original, professional-grade images – don’t post stock images that Google knows are available to anyone.

The importance of video as a marketing tool, specifically on Google My Business, can’t be overstated. It’s one of the best ways to capture the attention of potential clients and convert them into customers. Whether you’re looking for an introduction video or want to introduce your company with a quick explainer video, we’ve got you covered!

What next?

Is your small/medium-sized business struggling with attracting new customer leads online? Do you want more visitors coming through the front door of your office but can’t seem to figure out how to get there? At Ten Peaks Media, we would love the opportunity to help you learn about all of the different digital marketing strategies and techniques available today that can help grow your business. Call Josh at 830-388-8110 to learn more!

About Ten Peaks Media
Ten Peaks Media is a full-service, award-winning advertising and consulting agency. Founded in 2006, our Mission is to steward our clients’ brands to make strong connections with their perfect customers. Our core competencies include Branding, Digital Marketing, Graphic Design, Google and Local Search, Paid Media, Photography, Videography and Website Design.

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