When was the last time you made a purchase? There’s a good chance you started with an online search. There are many factors that impact a successful online marketing campaign. According to the latest Nielsen’s Report, an average adult user spends 10.5 hours on electronic devices every day. A digital marketing strategy has become one of the most important tools necessary in today’s competitive market. Blending art with science, our team analyzes your campaign from start to finish.
Starting with aggressive data research and mining, our Director of Digital Advertising comprises the road map to success. From there, our Creative Director and Social Media Director work closely with our Founder to generate a plan that gets to the heart of the product or service and puts everyone in the "shoes" of the consumer. What are they looking for? What are they feeling? How will we reach them where they are? The accuracy of deployment, monitoring and adjusting as necessary is your key to success. This is not a "set it and forget it" world.
So . . . are we able to generate results for our clients? Let's take a look at a few recent case studies below.
CLIENT: JOHANNES HUNTER JEWELERS
Through a series of strategic SEM, YouTube, Geo-targeting (including competitor Geo-targeting) and Social Media placements, our team helped Johannes Hunter Jewelers realize an 18% growth YOY in 2019. Expanding our strategy to their 2019 holiday paid search and ad campaigns, we helped complete an already strong year, when other retailers in the similar industry were ﬂat or growing by only 2%. Thanks to the success from 2019, Johannes has increased their spend with us for 2020.
CLIENT: FORESIGHT GOLF
Our holistic approach included removing poor media choices like radio and print and implementing an entirely new digital campaign to include boosted videos, carousel ads, image and testimonial posts. Website traﬃc soared in 2019, revenues beat budgets almost every month, holiday gift card sales exceeded a 22% gain and surpassed $100,000 for the ﬁrst time in the company’s long history. Our client is now spending less money for more powerful results with our new digital strategy and blowing away their competition in every market. With over 290 campaigns designed, deployed and managed by our team in 2019, we delivered on our promises and reached over 1.9 Million golf fans.
CLIENT: BUCK & DOE'S MERCANTILE
Due to the unfavorable “anti-gun” laws Facebook imposes on digital advertising, Buck & Doe’s had every one of their digital campaigns shut-down before hiring Ten Peaks Media. Our team scripted and produced an entirely new “about” video and found a loophole to deliver this video across Facebook and Instagram platforms, helping Buck & Doe’s launch their ﬁrst successful paid campaign. In the past 120 days this video has received over 223,000 views and is a major catalyst in helping Buck & Doe’s beat their projections for sales. Additionally, we are currently developing and deploying an all-new Shopify site tied to Instagram shopping to catapult their clothing and merchandise sales, helping Buck & Doe’s grow beyond just their brick and mortar store.
CLIENT: COLORADO DERMATOLOGY INSTITUTE
One of the top dermatologists in Colorado Springs wanted to increase traﬃc to his website, but was already dominating all the search terms in his local Colorado Springs market. In late 2019, we took on the challenge of increasing his presence in the very competitive Denver, Colorado market. Within 3 months, we were seeing good results, moving up over 30 positions for several key search terms. Not only did this result in more website traﬃc, it also builds page authority by ranking in multiple markets.
CLIENT: MICHAEL EDWARDS CUSTOM CABINETRY
The largest custom cabinet maker in San Antonio was looking to increase web traﬃc after successfully operating from referrals and word of mouth. We researched the keywords that would drive relevant traﬃc to his website and began an SEO program building backlinks and page authority. Several keywords have moved from a starting rank beyond 100 to page 1 and page 2 positions on search, resulting in new revenue and an increase in customer calls and appointments.
At Ten Peaks Media, we work with you to develop a strategic plan that includes many components such as:
- What are your business goals?
- Where do your customers come from?
- What are your customer demographics?
- What platforms do your customers prefer (Facebook, Instagram, email, YouTube, etc.)?
- Our actions and reactions are compelled by data, not intuition or personal experience.
- We learn from the data and are prepared to pivot to maximize ROI.
- Strategic decisions are based on data analysis and interpretation.
Once we have developed a digital marketing strategy, our team can activate your plan with:
- Display Advertising Creation
- Display Advertising Management
- Search Advertising (multiple languages)
- Video Creation for Advertising
- Pre-Roll Advertising
- Remarketing Advertising
- Facebook Advertising
- Bing Advertising
- Geo-fencing for specific SEO & SEM Location Targeting
- Event Targeting
- Google Maps & Directory Listings