Case Study Client Buck and Does Mercantile

Client

Buck & Doe’s Style
San Antonio, Texas

Services

Brand Guidelines
Digital Marketing
Graphic Design
Photography
Social Media Management
Website Design

Project Overview

Buck & Doe’s Style hand selects the latest in men’s and women’s fashion as well as name brand home goods and accessories. With a desire to grow beyond their San Antonio brick and mortar store, they hired our agency to help build their new Shopify e-commerce website. This included building an entirely new style guide, overseeing photography and models, running their Instagram page and consulting on best digital growth strategies.

BRAND IDENTITY

Our first step was defining the look of Buck and Doe’s Style. Working with our client, we selected just the right colors, fonts and style to give her a beautiful online presence. This brand identity style guide then directs all steps moving forward with Instagram images and posts, website design, paid digital marketing, brand voice and in-store collateral. When you build a home, you rely on the concrete to provide a strong foundation for everything else. A powerful brand identity and style guide should be your company's DNA for everything moving forward.

GROWING INSTAGRAM

Under the management of our Social Media and Content Director, the Buck and Doe's Style Instagram page is growing rapidly. Refreshing the look with an all new style guide is now reflected in the beauty of this page. VIEW B&D STYLE INSTAGRAM PAGE HERE. With the growth of online Instagram shopping, our entire team and our client are collectively excited about the future of their sales and growth to the online marketplace.

THE DETAILS

When anyone of us discovers a new brand, we always want to know the details of who they are and what they offer. Creative Instagram highlights are supported by beautiful graphics that give new users all the details they're looking for. From store location and hours for local shoppers to new arrivals, closeout specials and customer reviews, the entire process is designed to give a professional, fun, engaging experience for new and returning users.

NEW SHOPIFY WEBSITE

Our Creative Director was in charge of constructing and launching an entirely new Shopify e-commerce website for Buck and Doe's Style. The primary goal was to find a platform that was easy to use, affordable for the client to maintain and easily connected with their Instagram page. Shopify was the obvious choice. From the initial concept to incorporating the brand guidelines throughout the site, our team conducted the clothing photoshoots and helped make certain this site integrated with the client's inventory and Point of Sale software.

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