If you have a brick-and-mortar location, local SEO is crucial. Local SEO optimizes your online presence to help attract customers within a specific area. It can also improve the chances of someone in your community finding your brand or service when they are looking for products or services.
At Ten Peaks Media, we offer local SEO services that drive sales for our clientele. Let’s break down what you need to know about local SEO and how you can incorporate it into your marketing strategy.
Benefits of Local SEO
With the right local SEO tactics, you can attract more leads to your Colorado Springs business like never before. Benefits of incorporating local SEO into your marketing strategy include:
- Higher search visibility
- Increased credibility and driving referrals
- More foot traffic
Additionally, local SEO strategies are generally cost-effective, so you don’t have to break your budget to take your brand to the next level.
Local SEO Solutions You Need to Try
Colorado Springs is a popular city, growing more every year. While that means additional customers, it also means more competition. You have to market your business effectively to stand out from the crowd. Here are some local SEO tactics that can boost visibility for Colorado Springs businesses:
Optimize Your Google Business Profile
If you don’t have a Google Business Profile (GBP), we suggest making one sooner rather than later. With this profile, you can insert all your business’s information — from your hours of operation to customer reviews. Google will display this profile in a few places, boosting your online visibility.
For example, if you own a restaurant in Colorado Springs and someone in your service area does a Google search for “restaurants near me,” your GBP can show up alongside a map. This can drive more customers to your business.
Put Your Business in Local Directories
Just like Google Business Profiles, local directories can improve your brand’s online visibility and bring more interested prospects to your front door. Local directories include:
- Yelp
- Yellow Pages
- Tripadvisor
The more places your business appears online, the better!
Create Locally-Relevant Content
Appealing to the Colorado Springs community can be easier said than done. Creating locally relevant content can help you draw in a loyal crowd. If you want to resonate with potential customers in your service area, try writing blog posts that cover local events or other news that may interest community members. You can also write thorough product descriptions and create how-to guides and tutorials to engage with your leads.
Increase Foot Traffic With Local SEO
When you invest in local SEO, you boost your online visibility and attract more customers to your Colorado Springs business. Developing a GBP, putting your brand in local directories, and creating engaging locally relevant content can help you stand out from the competition.
If you need help developing a robust marketing strategy, turn to the local SEO company that will get the job done: Ten Peaks Media. Contact us today to learn more.
