Should I hire an agency or a new employee? – Which provides a better solution and value?
Do you struggle with finding that one person who can do it all? The topic of hiring a marketing employee versus outsourcing is a common conversation in many of our new client meetings. The business owner naturally wrestles with the best way for their business to grow and succeed in this digital, search-driven economy. There are so many available and valuable options for businesses today. Google My Business, SEM (search engine marketing), SEO (search engine optimization), PPC (pay-per-click), Facebook, website design and management, reputation and review management, graphic design, Instagram, content creation, blog posts – the list seems endless. The reality is that no one person can be an expert at everything, leaving many companies to excel in one area, but left vulnerable in others.
A recent HubSpot survey of hundreds of businesses worldwide showed that 86% of companies find working with external service providers (like an ad agency) to be well worth the investment. Over three-quarters of those interviewed report working with 3 to 10 different service providers just to achieve their goals. However, this can lead to difficulty coordinating and maintaining your “brand voice” and become a frustration rather than a solution. Endless reports and lack of clarity can literally drive the business owner or marketing director crazy!
Like a physician who is required to attend continuing education, agencies like ours are constantly reinvesting time and energy to stay ahead of trends and understand where the true value lies for clients’ marketing budgets. Today, we are seeing more demand for our retainer services to be the agency of record for our clients. In a given week, our executive team spends up to 20% of our time educating ourselves on new best practices, attending conferences, reading business reports from Google, Facebook and key leaders, so we keep our clients at the forefront of digital marketing and design. While we don’t claim to be masters of everything, we do have the agency relationships with the best in their niche to enable anything. We’ll never claim that our staff and abilities are endless, but we can confidently state that we are part of an ecosystem that is.
Having Ten Peaks Media on retainer as the agency of record eliminates multiple pain points for the client because they have one point of contact who will work tirelessly to help grow their business.
Our agency understands our clients at a macro-level, so that we may represent their brand voice in a manner consistent with their goals and values. Our clients will also testify to the fact that our services are more economical than trying to accomplish everything needed in the digital economy with multiple service providers or in-house staff.
Whether you need a single service, or you’re interested in our holistic approach, we are here to help. If you would like a consultation on how Ten Peaks Media can help your business grow in 2020, please give us a call at 830-388-8110 or email josh@tenpeaksmedia.com
Let’s start something great together.
