Designing the perfect website that represents the best your brand has to offer can be a challenge. Various factors go into website design, and you want to get them right so your site stands out from the competition. Choosing high-quality, appealing images is crucial because photos are among the top visual elements consumers appreciate in website design.
If your website’s images aren’t up to par, you run the risk of potential customers leaving your website before you get the chance to wow them with your products or services. Let’s break down some of the dos and don’ts when choosing images to use in your website design and how to showcase the best of your brand to increase leads.
The Don’ts of Choosing Images
Before we break down what you should do, let’s discuss what not to do. By avoiding these mishaps, you can stay one step ahead of the competition.
Don’t Overdo It on Stock Photos
Stock images can be helpful in a pinch, but most people don’t like them because they come off as cliche and disingenuous. Images of people sitting in a perfectly clean office and smiling from cheek to cheek don’t accurately represent your business.
Consider using photos of your employees instead. People want to know the names and faces behind a business they support.
Don’t Use Too Many Images
When it comes to choosing images, simplicity is best. There should be a good balance of text and pictures. The photos should enhance the content, not overpower it. When it comes to choosing images for web design, quality trumps quantity.
The Dos of Website Images
Now let’s discuss the must-dos to take your website design to a new level:
Use Quality Images
This one seems obvious, but it’s actually challenging to ensure every image for your website is high resolution. Try to keep the dimensions of each photo the same, and don’t overcrop them. Consider partnering with a photographer and web developer to ensure your photos look great and are placed properly throughout your website.
Review Licensing
When choosing photos for your website, you can’t always just Google an image and put it on your page. Using photos without permission can land you in legal trouble. Adhere to all guidelines and agreements when using images that aren’t yours, or research some free photo sites like Unsplash.
Colorado Springs Website Design Made Easy
These tips are just the tip of the iceberg when choosing the right images for your website. You don’t want too many stock images, but if you find a few you like, you have to ensure you’re obtaining them legally. You don’t want to use too many photos, so the ones you pick must be high quality.
If you need help designing the website of your dreams, turn to the expert team at Ten Peak Media. We can help you create a website with beautiful images that will turn prospects into loyal customers. For more information, contact us today.
